A skateboarder clothing brand has been accused of illegality after posting on Instagram that it will not sell or ship its goods to Israel.

Yardsale recently posted on its Instagram a message saying “we do not sell or ship YS products to Israel and stand in full solidarity with Palestine and Lebanon.”

UKLFI has written to Daniel Kreitem, Yardsale’s director, to point out that his stance is illegal and is in breach of Section 29 of the Equality Act 2010 (the Act). This sets out that a “service-provider” to the public must not discriminate against a person requiring the service by not providing the person with the service. The provision of a service is defined in Section 31 as including the provision of goods or facilities. In this case Israelis would be discriminated against, since Yardsale would be refusing to provide them with the service.

Yardsale has 112,000 followers on Instagram, most of whom, are likely to be impressionable teenagers.

Caroline Turner, director of UKLFI commented: “It is particularly egregious to be spreading, by these illegal means, anti-Israel propaganda to young people, and encouraging hatred between communities.”

UKLFI has requested that Yardsale posts another Instagram story that specifically countermands its announcement that it will not sell or ship its goods to Israel.